Consumers are suffering from “advertising fatigue”; being always bombarded with intrusive Ads that interrupt their online or app experience. It leads to poor interaction; hurting merchants and advertisers trying to build brand affinity.
In response, a fast growing advertisement strategy “Engagement Advertising” is promising to reverse the trend; completely!
Engagement Advertising creates Engaging events for consumers with brands, where the Ad Message is part of App experience. Instead of seeing standard Ads, consumers Experience events that proactively Engages them in the Ad!
Optio engages consumers in a fun, easy and competitive event around product/ brand, for an unusually long time.
It puts the Product item (“the Ad”) center stage and runs a fun bid event around it; where users compete to win using free points.
for more information please visit www.optiodeals.com.
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Digital Ads Impact
In Digital Ads, impact is primarily determined by 3 factors:
- Ad Duration (Total Ad engagement time by the viewer).
- Emotions (Ad invokes in the Viewer).
- Invested actions (by the Viewer).
The more an Ad addresses those factors, the more impactful and successful the Ad is
So, how Optio does it!
Digital Ads: Are measured by either Impressions of Clicks. In the Digital Ads Industry, they’re referred to as CPM (Cost Per Mille - a thousand impressions) and CPC (Cost Per Click).
Optio Ad/Bids performance tracking is calibrated according to digital Ads IAB* standards. Optio campaign reports provide full performance details by CPM & CPC across your Ad/Bid types with detailed demographics breakdown; along with estimated Ads market value.
IAB: Interactive Advertising Bureau; a non-profit global advertising organization that develops standards for Online Advertising industry. IAB includes more than 650 global leading media & technology companies responsible for selling & delivering digital advertising & marketing campaigns.